5 Essential Marketing Tips for Massage Therapists
1. Find your Niche
Establishing your niche and positioning yourself as the go-to massage therapist for a specific audience not only establishes your credibility over other therapists in your area but will also result in a more focused business that makes it easier for the right customers to say, "This is for me."
Possible niche options for massage therapists could include:
The key is to choose something that you are passionate about. Start brainstorming by writing down all of your favorite clients to work with and why, then see if something clicks!
Consistency in your branding AND your messaging is so important for building brand awareness, creating trust with your clientele, making your brand memorable, and growing your business.
If a company posts on social media at the same times each day, but doesn’t have a consistent logo or handle across platforms, consumers will be less likely to purchase from them due to this inconsistency. Brands with recognizable branding and marketing are able to benefit from being easily recognized, which can help save money, build your brand, trust, and loyalty.
Customers are significantly more likely to purchase from a brand they recognize for their consistent image and content schedule, so make sure to maintain both.
3. Your Personal Brand
You are the face of your business. Clients are coming to see YOU in your practice. That is why it’s essential for you to establish your brand and get your face out there!
Start by answering questions surrounding your core values. This is the foundation of your personal brand.
Here are a few questions to get you started:
What is important to you?
What do you value?
What do you cherish?
Who do you want to impact the most?
The answers to these questions will help you to create the connection you need with your audience and build your personal brand.
4. Professional Photos and Graphics
Making sure your website and social media include professional photos and graphics that are on brand is essential in creating trust with your clientele. Grab a friend who is a photographer or hire a photographer for an hour and get some high quality professional photos of you, your space, and your work in action!
For professional graphics, we love using Canva to create beautiful graphics for social media and marketing! It’s free and easy to use. Make sure you stick with a consistent layout and brand colors.
5. Keep Learning & Adding to Your Toolbox
Our Social Media For Massage Therapists Level 1 course is coming out soon! For only $39.99 you will be able to become an expert on growing a follow on Instagram and Facebook with 30 minutes/day or less. Click here to sign up for our training newsletter and be the first to know when this course is available.
We have created tons of other resources for massage therapists during this time like Re-opening Toolkit and Are Consumers Ready to Return? to support you in your practice during this time. You can find them here.
If you want to join the Yomassage community to get exclusive offers and insights from the founders on the Yomassage trainings, you can do so through our free Yomassage Facebook group: www.facebook.com/groups/yomassage.
Learn about our Yomassage trainings and how to become a Certified Yomassage Therapist here.